VoiceSage Welcomes Business Partners to Cross-Channel Communications Debate

VoiceSage is hosting an ‘Invitation Only’ Dinner Debate on ‘The Art of Cross-Channel Communications’ Wednesday 6th November, 2013 at the Mayfair Hotel in London.

Senior managers and executives from the likes of Capita, Atos, IBM, Teleperformance, Firstsource, Azzurri Communications and Steria will be in attendance, along with Mark Oppermann, Paul Sweeney, David Martin of VoiceSage and Martin Geddes Telecoms Strategy & Innovation Consultant.

VoiceSage has a growing business partner network and this event is part of an ongoing programme of engagement which aims to bring value into those relationships through thought leadership and discussions such as these on key issues shaping and driving the market.

The hosted dinner debate will address the ever increasing expectation for organisations to be better aligned with a customer’s communication preferences and their ability to engage with and at a pace that is customer dictated.

In parallel with the debate VoiceSage is also publishing a White Paper which addresses how the ‘now’ generation creates a customer communications gap. The White Paper will be pre-released to the dinner guests to stimulate debate.

In the paper VoiceSage discusses how businesses can better engage across all communication channels, old and new, and have the ability to seamlessly continue conversations across channels. This issue is particularly acute when channels have been isolated through inbound and outbound campaigns, technology stacks and silos that are created through departmental budget allocations.

Most multi-channel architectures still resemble disjointed cogs in a machine, rather than fully joined-up, well-oiled machines. For functions that are outsourced, this problem is even starker. For the outsourcer, many of the informal channels of communication that might be found in companies that have no outsourcing are simply not present. Contractual obligations, the need to cut costs and international language barriers often get in the way of cross-channel communications. The paper looks at ways to get round some of these challenges.

The debate we hope to stimulate will cover cross-channel communications in an outsourced environment: the current challenges, the conversation gaps that exist, best practice methodology to eliminate these gaps and futures perspective of how the art of customer conversations will evolve.

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